Boston University School of Social Work (BUSSW) is seeking a tech-savvy, creative Assistant Director of Marketing & Communications to lead and execute integrated marketing strategies that support the schools goals in enrollment, reputation-building, and community engagement. This is a highly collaborative role that blends big-picture strategy with hands-on implementation. The Assistant Director partners closely with the Assistant Dean of Marketing and works across BUSSW and with central university depts. to amplify the schools visibility, strengthen its brand, and attract prospective students. A key focus of the role is leading multi-platform digital campaigns that drive enrollment and position BUSSW as a leader in social justice, education, advocacy & research. Ideal candidates bring a mix of strategic thinking, expertise in digital marketing and content creation, and project leadership skills. Success requires initiative, creativity, and a data-informed approach, along with the ability to work proactively with internal and external stakeholders.
As the Assistant Director, you'll raise our profile and increase engagement among donors, academic peers, alumni, and policymakers; attract prospective students; and build community at BUSSW and in the greater social work community. Reporting to the Assistant Dean of Marketing, Communications & Strategic Initiatives, this full-time hybrid role is based on BU's Boston campus and offers a competitive benefits package, including tuition remission.
One of Boston University's 17 schools and colleges, BU School of Social Work (BUSSW) is a top ranked graduate school located in the heart of the city, offering an MSW degree with full-time, part-time, online and hybrid options, plus a fully funded PhD program, and wide-ranging professional education programs.
To receive full consideration, applicants should submit a resume, cover letter, and samples of related work.
Work Format: Full-time, Hybrid To learn more about our school visit www.bu.edu/ssw
Skills
- Bachelor's degree in communications, marketing, or related field, with a minimum of five years related work experience
- Proven success as a digital marketer using social media and digital advertising platforms to drive demand generation
- Proficiency in Microsoft Office Suite, WordPress, HTML, and MailChimp (or similar email marketing platform)
- Excellent verbal and written communications skills, including ability to write, edit, and produce compelling print and web content
- Experience creating multimedia campaigns and using Sprinklr or similar social media management platform
- Demonstrated knowledge of SEO, CRM operations, and Google Analytics, and ability to analyze data and trends
- Strong project management skills and experience managing the work of others
- Photography and videography editing skills
- Hands-on graphic design experience using Adobe Creative Cloud (InDesign, Photoshop, and Illustrator) or Canva
- Ability to initiate and manage projects independently, as well as work on a cross-functional team •Strong presentation and project management skills
- Demonstrated ability to work effectively with clients
- Excellent attention to detail
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
