Capital One Trade Credit offers a comprehensive accounts receivable solution to enterprise-level clients. Our flexible Net 30, Net 60, and Net 90 day term financing options for business buyers promote growth, security/risk protection, and efficiency for merchants, while providing a seamless B2B payment experience for their customers.
With Capital One Trade Credit, merchants receive upfront payments for transactions, mitigating credit and fraud risk. Additionally, they can enhance their customer experience by upgrading to a digital-first, tech-enabled platform for their buyers.
Business customers can benefit from instantly-decisioned extended terms accounts, underwritten on the business entity, and available for near-immediate use. These accounts provide payment terms up to 90 days, credit lines up to and exceeding $1M, billing and payment reconciliation tailored to business needs, and convenient online digital self-service.
ABOUT THE ROLE:
The Marketing Operations Manager will be responsible for overseeing our marketing technology stack and digital marketing channels (paid search, website (SEO), and email marketing) to enhance lead generation, elevate customer engagement, and increase brand awareness while improving our internal operational efficiencies.
This role requires a deep understanding of the marketing funnel and a passion for data-driven marketing, with expertise in using technology to optimize marketing results. In-depth knowledge of our Marketing Automation Platform (Account Engagement), Google suite (Search Console, Analytics, and Ads), and CRM (Salesforce) systems is a must.
Key responsibilities in this role include:
Building, scaling, and managing our marketing technology stack, including Salesforce, Account Engagement (formerly Pardot), and our internally built web platform, Chariot.
Overseeing and managing processes to enhance the operational efficiency of our website, email, digital campaigns, and CRM system.
Building, managing, and measuring email and digital campaigns and lead flow within mentioned platforms, while following industry best practices.
Assisting with digital marketing campaign strategy, development, execution, measurement, reporting, and optimization, which may require collaboration with internal stakeholders and external agencies, content developers, publications, and event producers.
Developing and executing lead-generating and brand-building marketing campaigns to drive demand, acquire new leads, increase engagement, and expand awareness of the Capital One Trade Credit B2B credit management solution.
In collaboration with BD, build and automate campaign reports and dashboards in Salesforce, expand our capabilities in attribution reporting, personalization and additional campaign best practices.
Develop and revise (as needed) lead scoring, grading, flow and management practices and procedures.
Employ a test-and-learn mentality and data-centered approach in the development of marketing campaign recommendations; openly share learnings and best practices across marketing teams.
Manage website CMS activities including page creation, layout, website maintenance, on-page SEO, and recommendations on user experience updates.
Act as an internal project manager for various initiatives across marketing campaign development/execution.
Establish and support scalable processes that ensure best practices in marketing campaign development/execution and lead management.
Work closely with Sr. Marketing Manager to own website updating, ensuring that messaging and content assets are current, regularly refreshed, site is easily navigable (following parameters laid out by Capital One Web Team) and that the website serves as a lead generating tool featuring frictionless lead capture forms, progressive profiling and seamless entry into our marketing/sales funnel.
Identify potential marketing and communications challenges or impediments to success and resolve or escalate.
Champion the brand, ensuring that all representations of our products (logo treatment, claims, imagery, etc) are in line with their respective brand personas, voice and style guidelines.
As needed, write and/or edit copy for emails, web pages, video/audio scripts, digital and print advertisements (supplementing our internal writer and third party agency writers).
Support the marketing planning and budget management processes.
Serves as the liaison to SF Engineering, collaborating on builds/changes to our system environment to support evolving BD/marketing needs.
Serves as the subject expert on all things email governance related - ensuring team compliance with all internal and external laws, regulations, and compliance standards.
Basic Qualifications:
Bachelor's Degree or Military Experience
At least 7 years of B2B marketing experience to include a combination of marketing operations, strategy, demand generation, brand management and digital marketing including web and social media channels
At least 5 years of experience using Google for building campaigns and tracking campaign performance
At least 5 years of Salesforce and Account Engagement (Pardot) experience, including validating and troubleshooting integrations, lead management, campaign attribution, and reporting
Preferred Qualifications:
At least 7 years of B2B marketing experience in the Technology sector, across a broad range of marketing functions including marketing operations, strategy, demand generation, brand management, digital marketing (including web and social media marketing), direct marketing, etc.
Proven track record of building new campaigns and workflows, and processing leads.
Experience with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to drive actionable insights.
Experience with SEO, email marketing, inbound/content marketing, website management, and digital advertising principles.
Experience developing ABM campaigns and working with ABM tools is a plus.
Experience supporting/enabling Sales Teams.
Track record of effectively working autonomously and navigating ambiguity.
Detailed-oriented with strong prioritization and time management skills; can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Chicago, IL: $132,800 - $151,600 for Manager, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
