Job Title

Job Description

Consumer Marketing Manager – Oral Healthcare

This role will be responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the Oral Health Care Category in the U.S. market, with a primary focus on driving consumer lifetime value through our refills business. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth. This role will also support our expansion plans for the Power Interdental and Kids businesses.

Your role:

• Deliver on yearly business targets and support the development of multi-year strategic plans for the Brand

• Develop & Execute Local Go-To-Market Strategy, win with Customers and launch new innovation with excellence - Be the expert on category dynamics and have a deep understanding of retailer strategies, shape initiatives to shift consumer behavior, boost off-take and secure incremental retailer listings

• Defending #1 Market Share position and generating continued growth of the Philips Sonicare brand; the #1 Electric toothbrush in the US, and #1 recommended by Dentists

• Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that you will formulate to drive competitive advantage and future innovation development.

• Effectively analyze Mulo+ data to identify business issues and trends

• Creates Marketing Jobs-To-Be-Done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs

• Develop commercial innovation to fill local consumer and customer needs (from insight to business case development to Go to Market strategy) partnering with the Global Business Unit team to resource and execute.

You're the right fit if:

• Have a Bachelor’s degree, MBA degree preferred.

• Acquired 5+ years of progressive brand marketing experience. Brand manager level highly preferred.
• Product management and direct product launch experience in US retail required.
• Skills include technical marketing and business analytics, including the development of business cases and experience with syndicated market share data analysis.
• Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

• Work cross-functionally to ensure full on-time and in-full delivery of projects with a sense of urgency, adaptability, and drive.

• A self-starter, resourceful, and able to work semi-autonomously.

• Skills include demonstrated passion for putting the Consumer at the center of all that is done.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Connecticut is $106,680 to $170,688

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.

At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.

Additional Information

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.

Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Stamford, CT.

#LI-OFFICE

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.