Director of Growth Marketing (B2B & eComm)
Location: Shrewsbury, MA
On-Site requirement: 3-5 days per week on-site
Rate / Salary Range: $150-$175K + TBD bonus eligibility
Timeline for hire: 3 rounds of interviews + DISC Assessment, ideally hiring within the month or so
Position Overview
Our client in the B2B product space is looking to bring on a seasoned and adaptable Growth Marketing Director to lead their marketing efforts. This role is crucial in guiding the company through a challenging yet rewarding growth phase, evolving from a manufacturing organization to an eCommerce organization. The initial focus will be on stabilizing marketing operations during ongoing technical upgrades and potential changes in technology partners, while also laying the groundwork for future scalable growth in the B2B sector.
The ideal candidate is a data-driven B2B e-commerce specialist who thrives in dynamic settings, has a strong technical grasp of e-commerce platforms and SEO, and excels at building processes, managing teams, and delivering measurable results with limited resources. The Growth Marketing Director will shape the marketing function, work closely with Technology/Operations and Sales, and implement a phased strategy focused on stabilization and scaling. You'd be joining a small marketing team with the goal of growing and later, bringing all current agency operations in-house to report under you.
Key Responsibilities
Phase 1: Stabilization & Foundational Marketing (Immediate Focus):
- Marketing Operations Stability: Work closely with leadership and technology teams to understand current platform limitations and adapt marketing activities accordingly.
- Technical Collaboration: Act as the marketing liaison for technical platform issues, using technical knowledge (especially regarding SEO) to prioritize fixes and manage SEO agency efforts.
- Agency Management & Transition: Oversee existing agency relationships (SEO, Advertising, Platform Partners), manage transitions or onboard new partners, ensuring alignment with the phased strategy.
- Cost-Effective Tactics: Implement high-ROI, low-dependency marketing tactics focused on customer retention, lead nurturing (email marketing), content repurposing, and organic social media (LinkedIn).
- Data & Reporting Foundation: Establish baseline KPIs for marketing performance, focusing on channel efficiency, lead quality, and website stability metrics. Implement robust tracking and reporting mechanisms.
- Budget Management: Prudently manage the marketing budget, aligning spend with the phased strategy and prioritizing foundational needs.
Phase 2 & 3: Activation & Scaled Growth:
- Strategic Growth Plan: Refine and execute the B2B growth marketing strategy to achieve revenue targets.
- E-commerce Optimization: Post-stabilization, drive improvements in website performance, UX, conversion rates, and overall e-commerce revenue. Oversee ongoing optimization of e-commerce platforms.
- Demand Generation: Develop and scale B2B demand generation programs across relevant channels (SEO, Paid Media, Content Marketing, Email).
- SEO Leadership: Oversee the execution of a comprehensive SEO strategy.
- Content & Brand Strategy: Lead the development of compelling content for B2B audiences and oversee brand strategy execution.
- Team Leadership: Build, mentor, and manage a high-performing marketing team and external agency partners.
- Data-Driven Optimization: Continuously analyze marketing data to optimize campaigns, forecast performance, allocate resources, and report on key growth KPIs.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10+ years of experience in marketing with a focus on B2B and E-Commerce.
- Proven track record of successful growth marketing campaigns and strategies.
- Strong leadership skills with experience managing and developing teams.
- Proficiency in marketing automation platforms, particularly Odoo and Magento.
- Strong technical SEO knowledge
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
Think this could be you, or know someone in your network who could be a fit? Reach out my way with your application OR referral (and I'll share more info on our referral program so you can earn $$!)
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
- Health Insurance (up to 100% company-paid)
- Life Insurance (100% company paid)
- Dental Insurance
- Vision Insurance
- 401k Profit Sharing Plan
- Paid Sick Time
- Paid Vacation Time (3 Weeks)
- Paid Holiday Time
- Employee Discount
- Employee Referral Bonus Program
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
casey.buss@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CB21-1851672 -- in the email subject line for your application to be considered.***
Casey Buss - Recruitment Manager
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 05/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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