Head of Marketing at NFP in Springfield, MA

Who We Are:
Lenox Advisors brings together sophisticated solutions in wealth management and insurance services to high-net-worth individuals and their families. As a wholly owned subsidiary of NFP, an Aon company, we combine the culture of a boutique firm with the stability and backing of a large corporation to create an environment that's truly unique.

Position Summary & Overall Purpose:

We are seeking a dynamic, strategic, and visionary Head of Marketing to lead and scale our marketing function. This role is responsible for driving the overall marketing strategy, brand positioning, demand generation, and client engagement efforts across all channels. As a member of the leadership team, the Head of Marketing will play a critical role in leading the small marketing team (comprised of 2-3 members) and be a part of shaping the company’s growth trajectory and ensuring alignment with business objectives.

JOB ACCOUNTABILITIES:

Lead development and execution of a comprehensive marketing strategy aligned with business goals to drive growth, enhance brand equity, and increase market share.
Oversee brand positioning, messaging, public relations, thought leadership, and corporate communications to build brand awareness and reputation.
Drive qualified pipeline and revenue by leading integrated marketing campaigns across digital, field, and partner channels, leveraging modern technologies. Manage paid media, SEO/SEM, website, and analytics to optimize marketing performance and ROI.
Lead internal marketing and communications strategy, including intranet content, and corporate communications to foster a cohesive brand narrative. Oversee development and maintenance of marketing resources and initiatives.
Assessment and determination of the most appropriate and effective communications solutions while driving implementation and metrics - all of which will help shape business planning and achieve its goals.
Drive go-to-market strategy, product positioning, competitive differentiation, and sales enablement.
Build, mentor, and scale a high-performing marketing organization with capabilities across all marketing disciplines.
Partner closely with Sales, Product, Finance, and Executive Leadership to ensure alignment and support of organizational goals.
Own and optimize the marketing budget, ensuring effective allocation of resources for maximum impact.
Optimize marketing efforts through collaboration with strategic partners (e.g., NFP, AON, MM), leveraging shared resources and joint initiatives to expand reach and enhance value.
Oversee the planning and execution of high-impact corporate and client-facing events, ensuring alignment with brand strategy and business objectives.

JOB COMPETENCIES: (knowledge, experience, skills & abilities and behaviors/attitudes)

Required Knowledge/Skills/Abilities:

Proven success in developing and executing data-driven marketing strategies that drive customer acquisition, engagement, and retention.
Deep understanding of insurance products, distribution models, and compliance considerations.
Strong digital marketing experience, including performance marketing, SEO/SEM, CRM, and analytics.
Exceptional leadership, communication, and change management skills.
Demonstrated experience leading cross-functional teams and influencing.
Excellent oral and written communication skills are essential in order to work with all levels within the company, manage vendors, and deliver projects simultaneously within tight deadlines.
Strong technical writing skills.
Understanding of technical print design and production.
Excellent working knowledge of Microsoft Excel, Word, Outlook, PowerPoint and solid grasp of web technologies.
Experience and knowledge of numerous design programs such as Adobe Creative Suite preferred.
Must be able to handle various tasks simultaneously, organize, prioritize, make decisions and work efficiently and effectively under deadlines.
Must routinely exercise independent judgment and be able to work without supervision.
Excellent team building and influencing skills required.

Required Behaviors/Attitudes:

Strategic Thinking & Vision
Customer-Centric Mindset
Data-Driven Decision Making
Strong Leadership & Team Empowerment
Cross-Functional Collaboration
Change Agility
Results-Oriented & ROI-Focused
Ethical and Brand-Conscious

EDUCATION:

Advanced Degree preferred OR equivalent combination of education and years of related experience required.

EXPERIENCE:

15+ years of progressive marketing experience, including a proven track record of leading and developing high-performing teams.
Demonstrated experience in the financial and insurance industry preferred.
Strong people leadership skills with the ability to inspire, mentor, and manage cross-functional marketing teams.

We’re part of NFP, a multiple Best Places to Work award winner in Business Insurance. NFP is an organization of consultative advisors and problem solvers who help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach.

What We Offer:
We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $145,000 – $200,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

NFP and You... Better Together!

NFP and Lenox Advisors is an inclusive Equal Employment Opportunity employer.