This is a remote role.
Pay Range: $53/hr – $59/hr

Our client is a leader in the tech space and looking for a Strategy & Program Marketing Manager to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical strategy & program marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Candidate Requirements:

• Years of Experience Required: 8-10 overall years of experience in the field.
• Degrees or certifications required: Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience

Job Responsibilities:

• Develop and grow program strategy from ground up with a crawl, walk, run approach
• Grow from drip marketing MVP during first 6 months working towards developing and landing nurture campaigns within 12-18 months
• Create plans and read-out to business stakeholders and leaders within marketing
• Build and execute email programs supporting the customer relationship
• Become an expert on email channel execution and build email campaigns in partnership with execution team
• Lead and participate in pilots on support innovation and improvements.
• Forecast metrics in partnership with customer journey and analytics team and execute to meet targets
• Create MBR content to share with partners and stakeholders
• Partner closely with the Customer Journey lead and other channel leads to create a comprehensive and customer-driven journey to meet business needs
• Act as a SME on both customer insights and channel insights for professional business solutions within Commercial Digital Experiences
• Embody our cultureandvalues
• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills
• Ability to work independently and manage one's time
• Knowledge of principles and methods for showing, promoting, and selling products or services
• Knowledge of b2b modern marketing and marketing automation
• Knowledge of media production, communication and dissemination techniques and methods.
• Performance Indicators: how quickly you learn and grow the program. KPIs

Education/Experience:

Required/Minimum Qualifications (RQs/MQs)

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, related work experience or equivalent experience
  • At least 3-4 years of hands-on digital marketing experience in a B2B role.
  • Experience in creating executive presentations and white-papers
  • Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
  • Customer experience champion - Focus to improve customer experience, gain efficiencies and improve performance
  • Virtual team leadership - Experience leading virtual teams across organizational lines and networking/relationship management
  • Cross functional team leadership - Ability to work with stakeholders from different orgs, and levels
  • Executive presence/communication - Ability to get executive buy-in on strategy and report upwards
  • Influence without authority - Understand stakeholder motivations and drive to goals without direct authority
  • Strategic thinking but also detail oriented - Ability to keep an eye on big picture strategy but execute on details
  • Customer obsessed mindset - Ability holding the customer experience at a high bar and representing their voice
  • Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Additional or Preferred Qualifications:

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience or equivalent experience
  • 5+ years of hands-on digital marketing experience in a B2B role.

Top 3 Hard Skills Required + Years of Experience

• Minimum 8 years experience with hands on B2B
• Minimum 8 years experience with growing an email program from MVP-V1-V3
• Minimum 8 years experience with building a campaign strategy

The target hiring compensation range for this role is $53/hr – $59/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include: https://aquent.com/talent/talent-benefits

About Aquent Talent: 

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training throughAquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

You will want to read this fine print. Part of our mission is to take care of you, so we offer the best benefits. Unlike other staffing companies, we provide talent with the same benefits that our CEO gets. 

This includes:

• A choice of three major medical plans (including vision coverage) plus dental insurance
• Paid sick leave for all hourly talent in the U.S. and Canada
• 401(k) with a match and immediate vesting
• Exclusive employee discounts through Promo Code: Aquent
• Access to hundreds of professional development courses through Aquent Gymnasium
• And much more

Our client is a large technology company based in Redmond, Washington with a mission to empower every person and every organization on the planet to achieve more. They develop computer software, consumer electronics, personal computers, and related services. This company enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Working here, you will be part of a company that values:

• Innovation
• Diversity and inclusion
• Corporate social responsibility
• AI
• Trustworthy computing

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.