At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
We’re looking for a strategic and detail-oriented candidate to join our Revenue Operations team as a Promotional Merchandising Specialist. In this role, you’ll be responsible for ensuring that the presentation of our promotions across surfaces like the promo carousel, strapline banners, and other customer touchpoints are optimized to drive engagement, clarity, and business impact. You'll combine your passion for customer experience and executional mindset to help maximize our customer engagement for our Sportsbook.
What you’ll do as a Revenue Operations Specialist - Promotional Merchandising
Own the end-to-end merchandising of promotional campaigns across the DraftKings Online Sportsbook, including carousel, straplines, landing pages, and more.
Ensure timely and accurate execution of promotional content based on campaign calendars and business priorities.
Partner with Marketing, Creative, CRM, and Product to align messaging and promotional priorities across all customer-facing surfaces.
Monitor in-app and web promotional real estate to ensure the most impactful offers are prominently and effectively displayed.
Analyze performance data to iterate on design, placement, and messaging strategies.
Design and run experiments to maximize customer engagement.
Maintain documentation and processes to ensure consistency and scalability of merchandising execution.
Serve as a point of contact for surfacing merchandising opportunities and resolving creative or logistical challenges.
What you'll bring
2–4 years of experience in digital merchandising, marketing operations, or similar fields. Experience in gaming, ecommerce, or digital media environments is a plus
Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Experience evaluating A/B tests, campaign lift, or other experiment methodologies.
Proven ability to turn ambiguous data into clear, concise narratives for non-technical stakeholders.
Strong problem-solving and critical thinking skills; comfortable challenging assumptions and asking “why”.
Familiarity with CMS tools, marketing asset management, or merchandising platforms.
Excellent communication and stakeholder management skills, particularly in cross-functional environments.
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Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 79,200.00 USD - 99,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
