Description
POSITION ELIGIBLE FOR BENEFITS UNDER EMPLOYEE REFERRAL PROGRAM
Employer: Boehringer Ingelheim Pharmaceuticals, Inc.
Job Title: Senior Associate Director, Marketing, CV/Metabolic
Location: 900 Ridgebury Road, Ridgefield, CT 06877
Job Duties: Develop, implement and manage brand plan tactics (physician facing sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well. Manage risk associated with marketing programs and material by working within the Medical, Legal, Regulatory (MLR) review process. Assist in the development, management and monitoring of product forecasts and brand expense budget. Monitor, analyze and interpret latest trends in the market, competition and product performance. Communicate insights and recommendations to team members. Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects. Share expertise through mentoring of others. Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics. Provide input to market research on study design and interpret findings to refine product marketing direction. Develop and work with Key Opinion Leaders (KOLs) to validate and optimize brand strategies and tactics. Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment. Assist Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.
Work Schedule: 40 hours per week (8:00am to 5:00pm)
Description
Job Requirements: Bachelor's degree (U.S. or foreign equivalent) in Marketing, Bioscience, Biotechnology, Pharmacy, Business, or a related field and eight (8) years of experience in the job offered or in a related role. Must have five (5) years of experience with biotechnology or pharmaceutical marketing. Must have experience with: working directly with digital partners to develop and execute marketing initiatives with third party media providers or social media community platforms; guiding and integrating digital analytics and driving metrics based optimization; leading cross-functional work streams; managing vendor partnerships and relationships; managing projects; managing budget and resources; achieving results in a highly matrixed organization; developing and executing marketing tactics that contribute to overall brand performance and meet Key Performance Indicators (KPIs); and working with database applications for pharmaceutical marketing. *10% domestic travel required.
