JOB SUMMARY

The Sr. Manager, Marketing Operations reports to the Director, Marketing Planning and is responsible for strategy, execution, analysis and optimization of integrated marketing programs and campaigns that drive awareness and leads for new customer acquisition. Collaborates with the marketing science and research teams to fully understand customer behavior, triggers and metrics. Works with business partners including creative strategy, direct marketing, media, digital and database marketing to ensure the flawless execution of integrated marketing campaigns from inception through post campaign analysis. Recommends, plans and executes campaigns that are effective, on time, and on budget.

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently supports all efforts to simplify and enhance the customer experience.

Leads the planning and execution of strategy, tactics and measurement for integrated marketing campaigns enterprise wide to drive sales and results across all product lines.

Develops metrics for success; works with analytics and data teams to create marketing campaign measurement reporting and analysis. Requires a deep understanding of how systems work and how to get at data to drive analysis.

Forecasts performance, identifies opportunities to improve results, enhance contact strategy or extend reach. Meets or outperforms metric goals.

Works with cross-functional teams across the Marketing organization including Database Marketing, Marketing Communications & Retention, Creative Strategy, Digital, Media and Direct Marketing to develop marketing plans and facilitate metrics and reporting to analyze performance and to drive marketing efficiencies and effectiveness.

Identifies areas of opportunity for new programs and campaigns. Drives marketing ROI through innovative tactics, reporting and process improvements.

Creates, adjusts or maintains processes to ensure flawless but flexible execution, driving down expenses and reducing speed to market.

Collaborates with teams across marketing and the entire organization to recommend, develop and execute successful acquisition and upgrade marketing campaigns.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English

Expertise in mass, digital and/or direct marketing planning

Strong attention to detail balanced with the ability to think strategically

Highly developed capacity for teamwork and a strong focus on the customer

Exceptional leadership, communication and organizational skills

Ability to work independently and develop recommendations autonomously

Ability to manage all phases of multiple projects from beginning to end with sufficient autonomy

Ability to show judgment and initiative and to accomplish job duties in a fast paced environment

Ability to mine, analyze and interpret data to make recommendations based on analysis and expertise

Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience

Ability to present to senior level management

Required Education

Bachelor's Degree in Marketing, Business or related discipline and/or an equivalent experience

Required Related Work Experience and Number of Years

Direct, mass and/or digital marketing experience 6+

MarketingAnalytics 3+

Project Management 2+

Preferred Skills/Abilities and Knowledge

Knowledge of cable television, high speed internet, phone, mobile and/or relevant products and services a plus

Experience marketing services and/or recurring revenue products a plus

WORKING CONDITIONS

Office Environment

MOP602 2025-54880 2025

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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