About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. This role is based at our Needham, MA headquarters and follows a hybrid weekly 3 days on site work model. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. In this role, you'll be pivotal in leading global go-to-market strategies specifically for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. Overview
We're seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. You'll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham, MA headquarters. Responsibilities
Requirements
BuiltIn named us one of the Best Places to Work in 2025, recognizing our commitment to a dynamic, positive workplace. We believe innovation thrives on diverse skills and perspectives. Here, you'll bring your best every day, tackle challenges head-on, and seize opportunities to grow while delivering Outrageously Extraordinary results. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500+ members worldwide with support from leadership. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. Together, we won't just launch products-we'll disrupt entire markets. Learn more about us: Diversity Equity & Inclusion at SharkNinja Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/ For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/ We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Relocation available for qualified candidates.
Our Culture thrives on Outrageously Extraordinary mindset, what does OE mean apply to find out!
Life At SharkNinja
Outrageously Extraordinary Culture
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
