Sports Public Relations Manager - 6 months
Location: Boston, MA (Hybrid: Tues-Thurs Onsite)
Schedule: 40 hours/week (9AM-5PMish EST)
Duration: 6 Months
Rate Range: $50-$60 per hour based on your experience level
Timeline for Hire: 2-3 rounds of interviews then onboarding; likely mid Sept.
If this is not the right fit for you, but you know someone who is, please ask me about our referral bonus!!
Job Description
This is a super fun position!! Our client, a globally renowned footwear and sports brand, is seeking a freelance PR Manager with deep sports experience to join their team for a 6 month contract. You must be local to Boston as this is a hybrid position, 3 days per week on site (Tues-Thurs). Our client is seeking someone with a background in PR for soccer, tennis and/or baseball preferred. They're also looking for someone who loves and digests sports media regularly.
As part of the Global Media Team, you will play a pivotal role in shaping and amplifying the voice of a global footwear brand across earned media channels. You will help craft and execute seasonal global PR strategies that align with the Go-to-Market (GTM) plan and energize the brand during key cultural and sporting moments-including The World Cup, Tennis Grand Slams, and strategic retail product launches partnering with Athletes.
You will collaborate closely with Global Marketing, Sports Marketing, Product, Social Media, and Regional PR/Marketing teams to ensure cohesive messaging and impactful storytelling across all touchpoints.
Key Responsibilities
- Develop and execute innovative communications programs across the consumer journey, with a focus on sports and cultural relevance.
- Lead product seeding initiatives across global football (soccer), tennis, and other sport categories to drive visibility and engagement.
- Support PR efforts around major global events including The World Cup and Tennis Grand Slams, ensuring the brand is positioned with energy and authenticity.
- Partner with retail teams and external partners to amplify product launches and athlete collaborations through earned media.
- Maintain and grow relationships with key media contacts-traditional sports editors, emerging digital voices, and influencers across sport and lifestyle.
- Create and manage PR toolkits including press releases, tech sheets, media briefing documents, and event communications.
- Collaborate with internal and external creative teams to ensure alignment with brand briefs and campaign objectives.
- Manage agency relationships, freelance contributors, and tracking/reporting tools to measure PR impact.
- Stay current on sports culture, media trends, and consumer behavior to inform strategy and execution.
Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Minimum of 5 years of experience in sports PR, communications, or marketing-agency or brand-side.
- Proven experience working with media outlets and journalists, especially in global football (soccer), tennis, and/or baseball.
- Experience in athlete/talent management and event PR preferred.
- Strong writing, editing, and verbal communication skills.
- Ability to manage multiple projects under tight deadlines with a solution-oriented mindset.
- Energetic team player with a proactive attitude and a passion for sports and culture.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
Email your resume in Word to:
casey.buss@jobalert.creativecircle.com
**Please do NOT change the email subject line in any way. You must keep the JobID: : CB21-1873966 -- in the email subject line for your application to be considered.***
Casey Buss - Recruitment Manager
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 08/13/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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