THE ROLE

Drives strategic planning and program development in support of corporate business and brand objectives with a focus on the US Institutional and Global Consultant Relations channels. Works closely with MFS' marketing functional and distribution teams. Creates and implements complex programs and/or promotions and manages events that boost sales and market share of MFS.

WHAT YOU WILL DO

1. Business Intelligence

• Demonstrated understanding of industry, products, market/client segments (DC, DB, OCIO, Consultants, etc.), and competitive environment as well as MFS' corporate business, brand, and sales objectives.
• Monitor business activity and participate in ongoing data mining and business analysis, marketing planning, and strategy development in support of channel objectives-leverage learning to inform plans and activities.
• Consume and direct market research, using key insights to propose strategies and influence initiatives that generate positive results for the business.
• Work with members of the Strategy and Insights Group and Product Management to gather insight on competitive products, investment techniques, and characteristics of specific types of securities, as applicable; evaluate impact on development of new programs as well as revisions to existing ones.

2. Marketing Strategy

• Implement strategies across various media, platforms, and venues to drive brand awareness, impart value, launch and/or promote products, and generate leads in a way that differentiates and distinguishes MFS.
• Work closely with the distribution team to devise and execute marketing activities in their target markets. Oversee execution of complex campaigns-providing clear, complete input up front and proactively managing stakeholders to enable streamlined review cycles throughout the process. Share marketing activities from around the globe with the distribution team to leverage content and ensure consistency of its use.
• Lead management for MFS-hosted and sponsored events for target client segments- accountable for the organization and delivery of events, pre/post promotional strategy, and oversight of event success framework.
• Collaborate with colleagues across the broader Strategy and Insights Group, Global Distribution Solutions, Sales Enablement and Compliance to promote MFS' value proposition through the successful execution of a variety of project types.
• Guide project teams to establish priorities and meet deadlines, motivating colleagues and navigating the sometimes-conflicting needs of clients and co-workers.
• Responsible for establishing, monitoring, and managing to approved budgets.
• Effectively communicate marketing vision to peers and partners-translating strategies into tactics and working cooperatively to build strong relationships with colleagues across the globe.
• Contribute to the advancement of MFS' corporate brand strategy.
• As applicable, actively mentoring and adhering to performance management practices to enable contribution and ongoing development of direct report or junior colleagues.
• Establish and monitor KPIs to ensure overall marketing effectiveness for specific area(s) of responsibility.

WHAT WE ARE LOOKING FOR

• Bachelor's degree combined with 6-8+ years of experience in marketing preferably within financial services; asset management marketing experience highly desired.
• Knowledge of client segments, financial products, investment techniques and strategies, and local regulations as well as investment industry and MFS investment disciplines and philosophy.
• Demonstrated expertise mining for customer insights through interaction with sales colleagues and others, primary and secondary research, and program results-leveraging data and key learning to drive channel marketing strategies and decision making.
• Creative thinker and innovator with proven ability to collaborate with creative and/or communications teams to develop sales and marketing support materials.
• Operates with a high degree of independence, demonstrating attention to detail and ability to manage multiple complex programs simultaneously.
• Ability to operate effectively under pressure-shifting priorities in response to changing business demands while maintaining oversight of day-to-day deliverables.
• Excellent interpersonal communication (written and verbal), presentation skills and ability to influence others; adept at building positive, collaborative relationships with MFS corporate, Global Marketing, sales and global affiliates at all levels.
• Customer-service focus, taking initiative to solve problems and arrive at solutions that promote individual performance and team effectiveness.
• Willingness to travel, as needed, to engage target markets while attending financial services and marketing industry meetings.
• Proficiency with Microsoft Office (Word, Excel and PowerPoint).
• Technical aptitude including workflow, CRM, marketing automation and design, as appropriate

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