Job Description:
The Role
The Vice President of Events Marketing leads a team responsible for the overall strategy for proprietary events, industry conferences and webinar programs for Fidelity's intermediary and institutional clients. This team partners closely with stakeholders across Fidelity Institutional, Institutional Wealth Management Services and Asset Management to leverage events as a key channel to deliver on business priorities, including client acquisition and retention and product and brand awareness.
This leader will collaborate with stakeholders across Fidelity, including the Meeting & Events team, which manages the events experience, and the Sales and Relationship Management leaders to ensure the event/webinar strategy aligns with business goals and is valuable to the audience. The Events Marketing team also partners closely with teams across Marketing, Segment Management/Business Enablement, and Enterprise Marketing to design and execute the agendas, promote the events, and track and analyze event performance.
The Expertise and Skills You Bring
Minimum Bachelor's Degree or advanced degree
15+ years of experience in marketing or communications
15+ years in progressive leadership roles
Knowledge of financial services and/or investment products
Intermediary or institutional market experience preferred
Experience leading multi-faceted marketing projects through execution
FINRA Series 7 and Series 24 licenses a plus or can be acquired while in the role
The Value You Deliver
Outside-in thinking: Focus on what's happening in the wealth and investment industry to ensure content will resonate with target clients and prospects and Fidelity speakers will provide unique perspectives
Actively listening: Engage with business leaders to hear perspectives and ensure events and speakers reflect business priorities
Act as subject matter expert: Provide insights into how the right event mix (proprietary, industry, events) can help drive strategic impact and amplify product launches, thought leadership and sales efforts
Learn and evolve: Harness marketing metrics to evaluate and increase the effectiveness of FI's events strategy, including how to convert engagement from events into leads
Note: Fidelity will not provide immigration sponsorship for this position.
The Team
The Events Marketing team is part of the Institutional Segment & Solutions Marketing team, a group that is focused on driving and delivering marketing initiatives in alignment with priorities for the Sales and Relationship Management teams it supports across Fidelity Institutional and Institutional Wealth Management Services.
The base salary range for this position is $123,000-$207,000 per year.Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
