SENIOR MANAGER, DESIGN, COMMUNICATION & DIGITAL ENGAGEMENT, Sargent College, Academic Services at Boston University in BOSTON, MA

Senior Manager, Design, Communications & Digital Engagement Boston University Sargent College of Health and Rehabilitation Sciences is one of the countrys leading schools of health and rehabilitation sciences. Home to more than 1200 undergraduate and 575 graduate students, Sargent College combines outstanding faculty and cutting-edge research to provide superb education and clinical experiences. The college has more than 25 on-campus, research facilities, clinical centers, and labs. It offers top-ranked degree programs in occupational therapy, physical therapy, speech, language and hearing sciences, health science, human physiology, behavior and health, and nutrition. The Senior Manager for Design, Communications & Digital Engagement collaborates with the colleges Dean and senior leadership to execute marketing and communication plans to advance the College's marketing opportunities and elevate the reputation of its graduate training programs. The Sr. Manager will plan and manage the colleges communications and outreach efforts by leveraging software, data analytics, and digital platforms. The Sr. Manager possesses advanced knowledge and technical skills to design and produce original content for the colleges website, social media outlets, newsletters, email marketing, and other publications for internal and external stakeholders. They will track and analyze data to inform decision-making and communication strategy and report on the impact of the colleges publications, media mentions, and web/social/email analytics, identify challenges and use independent judgement to improve and optimize marketing for a wide variety of college initiatives. The Sr. Manager works independently and collaboratively to design and develop compelling and innovative web, digital, and print materials that improve user experience and raise the visibility of Sargent College with key audiences while creating and maintaining a consistent brand identify for the college. They will create new content, plan social media campaigns, design digital newsletters, and collaborate with marketing and communications teams across the university. They will collaborate on a regular and ongoing basis with the colleges Graduate Enrollment team to support annual enrollment goals as well as with Development & Alumni Relations and to increase awareness, brand recognition, and engagement. The Manager leads marketing campaigns for virtual and in-person events, working with cross-functional teams, requiring occasional evening and weekend work. The Sr. Manager will be an engaged member of the Graduate Enrollment team and a hands-on contributor to the graduate admissions process, including providing operational and administrative support to drive application growth and enhance the prospective student journey. This position will report directly to the Sr Director, Graduate Enrollment with dotted line reporting structure to the Associate Dean for Finance & Administration. The Sr. Manager will be a self-starter and a problem solver, with excellent design and technical abilities, who is able to navigate multiple software platforms, from graphic design to social media platforms and web design, and who will adopt new technologies to address diverse audiences, and views challenges as opportunities for growth and innovation. They will have the ability to translate strategic thinking from college leadership into action plans, output, and results, and are a persuasive communicator, with excellent written, interpersonal, and presentation skills. This position does not have direct reports. It requires hands-on execution and will successfully navigate cross-function teams at the college level and will serve as liaison with central university units focused on marketing and communication. Applicants are asked to submit a portfolio that includes 3-4 work samples that highlight their graphic design capabilities, writing abilities, and analytical skills. The Sr. Manager will sustain and support a culture that celebrates the diversity of individuals and ideas, which values accountability, collaboration, and innovation. Sargent College believes the cultural and social diversity of our faculty, staff, and students is vitally important to our academic mission of excellence. We welcome candidates who support our commitment to ensuring BU is an inclusive, equitable, and diverse place where everyone can thrive.

Skills

Bachelor's degree required with eight or more years of experience or master's with five years of experience.
Candidates must demonstrate advanced technical proficiency across a diverse range of digital marketing, web, and design platforms. This includes expertise with Adobe Creative Cloud (InDesign, Photoshop, and Illustrator) and Canva for graphic design and print production needs, along with demonstrated competency working with WordPress or other web content management and development software, as well as familiarity with Slate, the university's CRM-management software, for marketing automation and data tracking. This role requires expertise with various social media management platforms and digital advertising platforms.
Demonstrated ability to translate organizational goals into effective digital marketing and brand initiatives, leveraging data analytics across digital platforms to devise ambitious, creative, and data-informed strategies.
Demonstrated knowledge of SEO, CRM operations, and Google Analytics, and ability to analyze data and trends •Experience with SLAT CRM to track campaign success metrics, analyze data, and provide data-driven recommendations for continuous improvement and optimization of marketing efforts •Proven success in developing, implementing and measuring success for integrated marketing and branding strategies •Excellent skills in oral and written communications, organization and time-management in order to successfully manage multiple programs, projects, and deadlines simultaneously.
A highly creative and curious individual who will continually adapt technology and new approaches to design and implement marketing strategies to attract and engage diverse audiences.
A self-motivated project manager with strong problem-solving skills.
Ability to work independently and collaboratively across cross-functional teams.
Proficiency with WordPress or similar platform for comprehensive website design, development, content management, and ongoing maintenance. This includes a strong understanding of User Experience (UX) principles for intuitive navigation and robust knowledge of Search Engine Optimization (SEO) best practices to maximize organic search visibility.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.